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May 12th, 2009

The second communicated the benefits. People like to

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The second communicated the benefits. People like to [...] I want to help you erase that fear and find the words that will give you confidence to call sellers, write advertising, and present offers. Can you provide a diversion? People don’t like to be bored or constantly work. This answer to this question is what is called a Unique Selling Proposition. Here are five types of benefits to consider:   •  Convenience: People love to save time, energy, and effort. Do you just say, “I buy houses”? Successful salesmanship communicates benefits.
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