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Whether it?s worth changing their existing preferences to consider what you?re offering.Reduce Obstacles that Make Customers Walk AwayImagine a typical sales process that takes eight-steps, from the time the person steps into the store (or website) looking for a particular product, until she walks out with it. And a business needs to do that routinely. Whether contact occurs in a single encounter or over time, each step is riddled with choices. As you eliminate the aggravations of doing business with you, you?ll see more of that. These are the exact places where you?re losing customers – [...]
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